After graduating from Central Saint Martins, Pia and Pelin decided to create a brand that differentiates itself through clever slogans and prints, moving away from stereotypes and focusing much more on having a personality and attitude that stands out.

With collections sold all over the globe, the ever-growing brand has reached international recognition from celebrities such as Jessica Biel, Cara Delevingne and Lily Allen, and magazines like Vogue, Elle and

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